Credits
Graphic Designer, Social Media Strategist - CJ Arrtiz
Client - Hermandad de Sigma Iota Alpha, Inc.
Graphic Designer, Social Media Strategist - CJ Arrtiz
Client - Hermandad de Sigma Iota Alpha, Inc.
The goal for this project was to prepare and guide sisters of Hermandad de Sigma Iota Alpha, Inc. for their annual convention in San Antonio, Texas. The challenge was to incorporate the sorority's brand, the convention's brand, and the Texas theme.
By creating an interactive E-brochure, sisters carried the information wherever they traveled in the city. Out of the 150 attendees, there were 296 individual readers who spent an average of 4 minutes reading the content. 96% of the 509 views were from mobile devices.
